1. Ensure integrity - The certified logo shows the certification number, registered trademark of the certified operator. It help consumer to identified what they are paying for.
2. Protecting the right & interest of consumer - Ensure consumer recognise and trust to purchase the product and ensure it is safe to use & good for health.
3. Labelling - Clearly distinguishable of 100% organic product by consumer.
4. Packaging - All the certified products are comply the requirement of packaging of ACO. Products packaging design must assist in the protection of certified product for contamination.
5. Pay for Value - Consumers are willing to pay for certified products more than unsatisfied products.
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